Do you know what the most frequently used word is that people type in a search box on the internet? Knowing what this word is and using it to it's fullest extent can literally EXPLODE your sales if you run an online business. Let me explain.
The all important word is FREE!!!
The word that is used in searches on the internet more than any other is FREE. Everyone loves something for nothing. No one wants to pay for something if they can get it for free.
Think about all the times you have searched for something on the internet. Weather it was for information, a service, a product, in fact anything. Did you just type in the description, a keyword or phrase, or did you put 'free' before it? If you obmitted the word free, when the search engines generated the results, I gaurentee it gave you a list of 'related searches' containing the keywords you used with 'free' in front of them.
The benefit of giving something for free.
As an online business, if you offer a product, service or some information for free, it can have great returns.
First of all it boosts your search engine rankings. As the word is typed into a search more than any other, having it optimized on your website will have amazing dividends.
Once a customer has found you in their search results, further use of the word free will draw them in even more. Giving them something for nothing if they visit your site is a big attraction. In fact it is such a huge attraction that I can't emphisize how important it is.
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