Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help. This should be your target market.
What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what's in it for them.
When? When is the offer good for? If there is a special offer, when does it expire? When will the product or service help them, immediately or over time?
Where? Where can you order the product or service? Where will it work?
Why? Tell your reader why he or she needs your product or service. Why will it benefit them? Why should they sign up or order today? Why is the quantity or offer limited?
How? How do they register or order? How much will it cost? How much return will they see for their investment? How does it work?
Sounds pretty simple, doesn't it? There is no trick - it really is as easy as that. Put yourself in the shoes of the reader and answer the questions you would likely ask or want answered about your product or service. Answer those questions clearly and thoroughly and your Web copy is complete.
These copywriting tips and copywriting techniques will work not just for Web copywriting but also for direct market copywriting, other online copywriting, and offline copywriting as well.
Below are a few other copywriting basics that will help you write your web site copy:
1. Keep it simple. No one wants to drudge through a long, drawn out confusing explanation. If you can't say it simply, that's fine. But by all means, simplify when you can.
2. Make sure your copy urges a call to action either in the body copy, or text of the article, or in the headline. Words like "Act Now," "Limited Time Offer," or "Limited Supply" will urge your readers to contact you sooner rather than later.
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