In the world of online auctions, the title is the only way to get more traffic. Traffic equals more bids, more bids equals more money. Sellers who want the most money from eBay will need to learn how to write a good title.
Statistically speaking, the vast majority of bidders will find your auction by searching for it. The search is the primary interface on eBay, and the first step to getting customers. When a user searches for an item, say xyz, all auctions with xyz in the title will show up. Keep in mind that auctions with yzx or x y z will not be there. Each term the users puts in the search (xyz for example) should therefore be included in our title if we want to get the most bidders. More bidders makes for a higher final sale price, and that is what we are aiming for.
This means that you must, no matter what, include as many potential keywords as possible. In order to perfect these keywords we need to first pretend we are a buyer. Particularly, a buyer who would be interested in your auction. You should decide what search terms you would use to find the item. Start writing down a list of all potential search terms. When you feel that this list is fairly complete, we can move on to picking which terms to include in the title.
eBay limits the length of the title to 55 characters, so we have to choose each word very carefully. Deciding which keywords, or search terms, to include can be a daunting process. Luckily for us, there are probably a lot of other people who have sold the exact same item. Why is this a good thing? Because we can search for completed auctions.
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